Shaw Carpet
The colorful history of carpets dates way back 6000 B.C. and
have still continued to flourish today despite the emergence
of other equally efficient flooring materials in the market.
This is largely due to the fact that carpets have continually
evolved and kept apace with the ever-changing demands of both
residential and commercial applications while still offering
the unrivaled warmth and you can only expect from carpets. However,
despite its unprecedented popularity, the carpet industry has
also experienced several huge blows and steep decline in demand
that prompted its development and enhancements throughout the
decades.
The buyout craze in 1980’s in particular
have especially made a mark and change the course of the carpet
history forever. At that time, over 80% of the leading carpet
manufacturers in the industry were practically rendered insolvent
and only left 12 key producers in the market. Among the surviving
companies is Shaw Carpets that have resolutely clung to its
key position as one of the major manufacturers of premium
quality carpets. That period could aptly described as the
cunning display and the classic example of Darwin concept
of the survival of the fittest. Having endured the economic
upheaval is definitely no small feat, and this earned Shaw
an impeccable reputation over the years.
However, survival is not the only thing Shaw can take credit
for at that time. The company was actually the influential
force that contributed to the impressive turnabout and improvement
of the carpet industry distribution channel. Back then, there
were only a handful of selected distributors of carpet, which
allowed these mercenary retailers to enjoy such high profit
margins and ultimately resulted to expensive carpets that
consumers have to contend with. Shaw was the first company
who sought to correct such imbalance and endeavored to the
expansion of the distribution channels that later sparked
some competitions that finally forced the retailers to lower
down their sticker prices. This further allowed average earners
to enjoy the lush comfort of carpet flooring without the unreasonable
costs that came with it.
Of course, playing a major hand in this advancement and progress
of carpets in the consumer markets didn’t go unnoticed.
In fact, up until today, Shaw carpet systems are still reputed
to be among the few manufacturers that offer low cost carpets
but with unquestionable quality. This was achieved through
mass production and lower overhead expense, which allowed
Shaw to offer cheaper than average carpets without compromising
its quality. The manufacturing company would fill yarn on
the tufting machine and run similar styles and patterns for
several weeks. This prompted other companies to compete with
the significantly lowered process of Shaw and consequently
resulted to the prevalence of carpet flooring systems in also
every American home. Such produced rapid popularity and expansion
of Shaw carpets, which now has 70 manufacturing plants that
are strategically located in over 32 different areas across
7 states.
Recently, Shaw also expanded its product line and offers
other home improvement products such as Shaw Laminates, Tuftex,
Hardwoods, Trust marks and Shaw Marks. However, despite the
product extension, the brand still intrinsically carries with
it the reputation of being one of the most popular producers
of quality carpets for several decades. Among the contemporary
favorites are the Shaw carpet tile systems that offer residential
owners who are on a shoestring budget considerably cheaper
alternative to broadloom carpets.
Not one to complacently rest on its laurels, Shaw carpets
still continue to retain its leadership in the industry through
constant innovation and unremitting commitment to cheap but
quality carpets for both residential and commercial markets.
So if you are seriously contemplating on getting a new flooring
systems, it is definitely a comforting thought that you will
be investing your money on quality products backed with years
of expertise. Let experience speak for itself. |